We have seen for ourselves the “Sales Training Courses" delivered in Sofia and we have yet to see anything that does not make us cringe.
The sales trainer is usually in their mid to late 20’s or early 30’s with (at best) some “sales experience" from a Work and Travel programme in the US which saw they selling as a waiter or in some cases, educational books door-2-door. Some may have residential real-estate experience but this is far from “consultative sales".
They will usually rely on their sense of humour to entertain his students for the time they have been paid for whilst delivering elements of free online resources they have plagiarised from the internet. Don’t be surprised if important topics such as objection handling or closing techniques are totally ignored. Once the training is over, do not expect any followup or ongoing mentoring apart from a neatly worded questionnaire which will be used to sell future training courses.
We have met a few foreign sales trainers who on face-value appear to have significant experience in sales delivery but to date, we have yet to meet one that has not been over 65 years old who has any idea of modern sales techniques which includes Social Selling via social media or “multi-channel". Also, expect a blank look if you start discussing CRMs!
In short… this has will not help your sales team and in our experience will actually serve to demoralise them and reduce their sales performance.
Rainmaker has a different approach.
For a start, we do not deliver generic sales training which means we must understand the business of the delegates before they attend so we can ensure all elements of the training are directly relevant to the product or service you are wishing to sell.
Your Rainmaker sales trainer is a professional salesperson first and foremost and they are used to thinking on their feet to make the training relevant and engaging for your staff.
Once training is over, we require at least one-half day (usually at your office) within 3 months of training to assess improvements in your team and offer alternative techniques or tactics now we have validated (or otherwise) the new Rainmaker sales technique we have taught.
It is strongly suggested that when budgeting for your sales training you consider a minimum of 1-2 days every 6 months for key customer-facing staff with half-day follow-up visits every 2-3 months.